Russell Simmons has been instrumental in since
its inception in the late 1970s: in music with
the co-founding of the immensely successful
original Def Jam Recordings; in the fashion
industry with the trail-blazing Phat Farm, Baby
Phat, and Run Athletics clothing lines; in film
with Simmons Lathan Media Group; in television
with HBO's "The Def Comedy Jam" and "Russell
Simmons Presents Def Poetry"; on Broadway with
the Tony Award winning stage production "Russell
Simmons Def Poetry Jam on Broadway" in the financial
services industry with UniRush and its RushCard
and Baby Phat RushCard; in fine jewelry with
The Simmons Jewelry Co; in video gaming, mobile
communications and other industries utilizing
the internationally recognized Def Jam brand
through Def Jam Enterprises; and in the community
with Rush Philanthropic Arts Foundation and
the Hip-Hop Summit Action Network. Marking his
active return to the recording industry, in
2005 the Russell Simmons Music Group (RSMG)
was formed as a 50/50 joint label with the Island
Def Jam Music Group. Russell is a sought-after
public speaker, and regularly addresses audiences
ranging from public school children and university
students to corporate executives and community
leaders.
Russell, 49, is a native New Yorker who attended
City College of New York. His interests extend
far beyond the business world, and he spends
a great deal of his time and considerable energy
working for social, political, and philanthropic
causes, pushing hip-hop on to new plateaus of
power and relevance. Along with his brothers
Danny Simmons and Joseph "Rev. Run" Simmons,
he founded Rush Philanthropic Arts Foundation
in 1995. The organization is dedicated to providing
disadvantaged urban youth with significant exposure
and access to the arts, as well as offering
exhibition opportunities to underrepresented
artists and artists of color. Following the
historic Hip-Hop Summit he organized in June
2001, Russell founded the Hip-Hop Summit Action
Network (HSAN) to harness the cultural relevance
of hip-hop music as a catalyst for education
advocacy and other societal concerns fundamental
to the well-being of at-risk youth throughout
the U.S.
Russell and his ventures are driven by a personal
and corporate belief that hip-hop is an enormously
influential agent for social change, which must
be responsibly and proactively utilized to fight
the war on poverty and ignorance.
